Consumer Goods & Services

Highlighting how we see consumers evolving over the next three-five years, our Future Ready CPG framework explores the five core principals and twelve characteristics that we believe will be central to success in the industry during this timeframe.

Developed through extensive interviews with leading CPG’s, industry benchmarking and ideation, our vision of the future helps companies understand what’s required for total enterprise reinvention and to master emerging capabilities before they become outdated.

Success in this new world calls for a new breed of data-fuelled, human-led business, able to effortlessly reimagine growth, provide winning customer experience and endlessly re-engineer themselves to capitalize on it.

We call these Future Ready Businesses.

The consumer packaged goods industry is experiencing the largest channel proliferation and fundamental shift in the relationship between consumers and manufacturers ever. This presents a significant opportunity for CPGs to rethink their role in the industry.

Today, the role of digital is not just about transactions. Consumers move across both physical and digital touchpoints all the time, and customers are no different. They want the same seamless experiences in their professional dealings with CPGs that they have as consumers—and most of them (87%) believe that that answer is in B2B commerce solutions that mimic the B2C experience.

Digital engagement is the single biggest driver of commerce online, and in the store. Welcome to the new era of commerce.