Call for change
Tackling an unsustainable trajectory
When tech meets human ingenuity
A cross-industry partnership
"Collaborating with Accenture, we were able to engage leading experts in alternative-meat science and market needs to help us define the strategic vision and objectives for the initiative."
A valuable difference
Changing the future of the industry
"The stakes are high. Beyond a massive contribution to greenhouse gas emissions, industrial animal farming contributes to biodiversity loss and deforestation and raises the risk of pandemics and antibiotic resistance. However, we are confident that very soon, alternative proteins will no longer be alternative."